Adblock Plus just revealed for the first time exactly how it makes its money

The Adblock Plus revenue model has long been a contentious one. Adblock Plus charges some companies to appear on its “Acceptable Ads” list — a white list that allows some un-interruptive ads to be served to its users.

Confirming a Financial Times article published earlier this year, large entities — which it qualifies as those which gain more than 10 million additional ad impressions each more as a result of being on the Acceptable Ads initiative — are charged “30% of the additional revenue created” by having their ads whitelisted.

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