Adblock Plus creator Eyeo has revealed crucial details behind the operation of the company’s controversial “acceptable ads” programme, which allows some advertisements through its adblocking software, often in exchange for a cut of the revenue received from the ads.
In a blogpost, the company explained how it decides which publishers are asked to pay a fee to let their adverts through, and gave a partial explanation as to how that fee is calculated. Adblock Plus is the most popular desktop adblocking software, and its database is also used for many popular mobile adblocking apps (such as the iOS and Android app Crystal), which also integrate the acceptable ads program.
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