Dentsu Aegis launches its RTB platform for the MENA region

DentsuProgrammatic buying, which is the act of bidding on media inventory in an automated way, directly connects a brand with its online customers, will expand the Dentsu Aegis Network’s footprint into real-time bidding (RTB), one of the fastest-growing segments of digital advertising.

The launch will now allow clients utilising Amnet to only pay for online advertising that targets a desired audience by delivering the relevant message in the right context and at the right time. This means their target gets focussed, wastage reduced and conversion rates increase- all in real time.

This announcement comes at a time when the RTB model of buying ad inventory is slated to grow at a burgeoning rate over the next few years in the region.
Amnet will now offer its clients across 18 markets in MENA the buying power and insight to connect with customers. One of the key factors contributing to this market growth is the need for improved return on investment and need for higher ad buying efficiency.

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