Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts

There are bright days ahead on the advertising expenditures front. Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecast, although this is slightly below 2014’s 5.1% due to tough year-on-year comparisons from the Winter Olympics, World Cup, and the U.S. midterm election.

For the full story read Mediapost