Industry must keep one step ahead of the online ad fraudsters

IAB europeInteractive Advertising Bureau Europe’s AdEx Benchmark research shows that online video advertising increased by 45.5%, to nearly €1.19bn, in 2013. This growth is good news for all the players that have invested time and resources into making it a credible business sector, capable of providing advertisers and publishers with significant benefits.

However, as with any evolving industry, its success also makes it very attractive to illegal operators, many of them highly sophisticated. The result is that fraudsters deploy countless techniques to tamper with bona fide campaigns to divert revenues from advertisers to their own coffers.

For the full story read The Guardian