Naylor Association Solutions has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.
“Adding the TechMedia conference business to the Naylor portfolio not only expands and diversifies our event portfolio, it will provide the association market with better access to world-class digital marketing content,” said Naylor President and CEO Alex DeBarr. “It’s just a great business that has been growing 30 to 40 percent each year and brings with it a creative and strong team.”
Founded in 2001 in North Carolina, TechMedia produces 20 conferences annually through its Digital Summit series. These multi-day conferences focus on digital marketing and marketing technology, and incorporate sponsor exhibitors plus top-flight networking with brand marketers, digital strategists and entrepreneurs. TechMedia also produces ancillary products for digital marketers including single-day workshops, webinars and a variety of online content.
“We’re really excited to join the Naylor family,” said TechMedia co-founder Eric Gregg. “We think there’s a great cultural fit that will provide significant opportunity to further leverage and monetize our substantial arsenal of Digital Summit content through Naylor’s communications, websites, newsletters and other related brand extensions,” Gregg added.
In addition to the Digital Summit conferences, Naylor’s event portfolio now includes the management of 14 association-owned trade shows, 10 appointment-based events through its Global Exchange Events division, and 95 association meetings through the WJ Weiser association management division.
“Digital Summit will continue to be the de facto community for digital marketers,” stated co-founder Scott Hedrick. “Our partnership with Naylor will allow the digital marketing community to further flourish and continue to expand within the association market and beyond.”
“We’re excited to work with co-founders Eric and Scott on multiple levels and opportunities,” DeBarr concluded.
Naylor is the leading provider of engagement and revenue generation services through its outsourced software, communications, events and management services, which it provides to the trade and professional association market in the U.S. and Canada. Hedrick and Gregg will join Naylor’s management team as Executive Vice Presidents, and they will continue to lead the TechMedia team and business as well as add responsibility for Naylor’s Global Exchange Events portfolio of one-on-one appointment-based events.
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About Naylor Association Solutions
Celebrating 50 years in the association community, Naylor builds strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print and digital communications, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management, and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Manitoba, Canada. Visit www.naylor.com for more information.
Founded in 2001 as a voice for the digital economy, TechMedia’s flagship product is the Digital Summit conference series, which hosts over 20,000 digital marketers annually. The definitive community for those seeking to further their knowledge and skill set in the ever-evolving digital ecosystem, the Digital Summit series produces over 1,000 sessions annually on digital marketing best practices and tactics. Visit www.digitalsummit.com for the complete event calendar, sponsorship information and additional resources.