No signs of respite in print adspend forecast

Revenue pressures, such as shrinking advertising sales, seem to be constantly intensifying for the print media sector.

According to eMarketer, UK print advertising spend has fallen every year since 2008, when it totalled £5bn, with £3.6bn spent on newspapers and £1.4bn on magazines. In 2016, print adspend total had more than halved to £2.3bn, with £1.6bn going to newspapers and £0.7bn to magazines.

For the full story read City AM