Press Release: WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (“Code”), a user experience studio that creates and develops digital products, campaigns and capabilities
Press Release: WPP announces that its global e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a leading digital and e-commerce consultancy
You may or may not have heard of Cincinnati-based Promotion Execution Partners but the marketing promotions firm employs 250 people in 20 offices in 14 countries. The agency has handled upwards of $3.5 billion in ad spend for more than 500 worldwide brands since its founding in 2004.
Press Release: WPP announces that it has acquired, subject to regulatory approval, Promotion Execution Partners, LLC (“PEP”), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.
Under the terms of the acquisition, each Creston shareholder will be entitled to 126.42p in cash for each Creston share, comprising 125p in cash from Bidco and 1.42p from an interim dividend paid by Creston in December
Press Release WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US
Press Release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of PMC Investments Limited (“Pinnacle”), a specialist technical content and digital marketing business with customers in the electronics, telecoms and engineering sectors, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute
Cosin & Associados Consultoria e Serviços de Informática – to give it its full title – was established in 2005 by brothers Arnaldo and Alessandro Cosin, who previously worked in major consulting companies Accenture, IBM and CapGemini. The firm’s services include business consulting, IT consulting and project management with a deep specialism in retail. Based in São Paulo, it now employs around 200 professionals
Marcoms giant Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed sum
The international arm of Japan’s biggest advertising firm Dentsu has agreed to buy a majority stake in Merkle, a US-based digital marketing analytics business, in a deal that values the company at about $1.5bn including debt
Ad tech executives reacted to Monday’s news that Japanese holding company Dentsu Aegis Network acquired a majority stake in Merkle, a CRM and performance marketing agency. Columbia, Md.-based Merkle is one of the largest independent digital agencies. While the terms of the deal weren’t disclosed, Merkle has more than 2,900 employees and reported $436 million […]
Press Release: WPP announces that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, LLC (“ISL”), a full service digital agency, in the US
Press Release: New York [July 25, 2016] – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing
Dentsu Aegis Network pulled ahead of WPP in marcoms mergers and acquisitions activity in the second quarter, as the rate of deals around the world was down 11 per cent compared with the same period last year
WPP announces that its wholly-owned operating company, Grey Group, the global marketing communications network, has acquired a majority stake in Easycom Group, a social marketing agency in China.
Press Release: WPP announces that its wholly-owned operating company Grey Group, the global marketing communications network, has acquired a majority stake in the holding company of Famous, a leading creative agency in Belgium
WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]
WPP announces that it has agreed to make a strategic investment in Woven Digital, Inc. (“Woven”), a digital media company that targets the millennial male market, in the US.
Always Marketing Services, which is majority-owned by WPP operating company J. Walter Thompson, has acquired Malaysian brand activation agency ePromode Sdn Bhd for an undisclosed sum
The merger of WPP and STW in Australia creates an $850 million business. It dwarfs the nearest competition by a long way and CEO of the newly formed WPP AUNZ, Michael Connaghan, expects it to punch through $1 billion before too long. With more than 90 agencies in the combined business, consolidation is inevitable. Connaghan said as much, speaking to AdNews just hours after the merger was passed by shareholders
