Posts Tagged "Guardian"

Facebook has become the “richest and most powerful publisher in history by replacing editors with algorithms”, according to Guardian editor Katharine Viner

Guardian Media Group is to spend £42m of its £1bn endowment fund backing companies which are involved in “the next generation of media technology”

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/83512944-c35e-11e5-808f-8231cd71622e.html#ixzz3yKqacf7w

an will cut costs by 20 per cent, and could make some of its journalism available only to paying members, after a sharp fall in print advertising hit the newspaper’s financial performance

Nine media organisations, including the BBC, through its youth-oriented Newsbeat service, the Guardian and the New York Times, have struck a deal with Facebook to publish some of their content directly through the social network rather than simply hosting it on their own sites as part of a trial.

The Guardian, the Financial Times, CNN International, Reuters and the Economist have teamed up to pool their digital advertising space, to fight back against the drain of ad spend to tech giants such as Microsoft, Google and Facebook

Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea include The Guardian, CNN International, Financial Times and Reuters

Guardian News and Media (GNM) has unveiled the beta version of a tiered membership scheme offering access to events and other perks aimed at building a third revenue stream to complement the cover sales, print and digital advertising that currently make up the bulk of its revenue, while also tying a core of readers closer to the Guardian brand

Like the music industry, the Guardian has realized that the value in media isn’t in selling access to a specific product or unit of content, but in creating a deep relationship with readers and fans who want access

British newspapers have long had a snooty attitude towards this country’s £20bn-a-year advertising industry.

CEO of News UK has said he is “optimistic” that the Times and Sunday Times are on course to become profitable

Major publishers have accepted that programmatic advertising is here to stay, says DigiDay, and most now sell significant portions of their ad space that way

The Financial Times is to institute path-breaking changes to the production of its printed newspaper that appear to be the penultimate step towards becoming a digital-only publication

UK Technology expenditure intelligence provider, Kable, has been acquired by the Progressive Digital Media Group