Advertising companies struggle to adapt to a new world

It has been a miserable year for the holding companies that own the world’s largest advertising groups, with shares in WPP, Publicis, Omnicom and Interpublic Group all down sharply over the past 12 months. Consumer groups are rethinking their marketing spending while unease about the effectiveness of digital advertising has damped investor spirits. With advertising’s Mad Men in danger of becoming sad men, what future is there for the holding companies? Their business model, which has traditionally brought together creative agencies, media buying and planning groups, is under attack on multiple fronts.

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Dentsu Won’t Buy Interpublic or Havas

Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]

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Dentsu Won't Buy Interpublic or Havas

Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]

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