UBM Cuts 70-80 Staff

UBM has cut 70-80 positions as it continues its reorganization under its events-first strategy, Folio: has learned. The cuts have happened over the last couple of days and are primarily centered in its UBM Tech division, representing brands that don’t directly support the event- and community-centric strategy. For the full story read Folio

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Trade shows and Referrals best B2B lead generators

According to the annual B2B Demand Generation Benchmark report from SoftwareAdvice, to understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best

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MediaPost quiries Future’s new strategy

There are times when you wonder whether traditional publishers actually “get” digital at all. They embrace programmatic trading and then worry about falling CPMS, they extoll the virtues of native and then flood their pages with low-rent clickbait. And then they start to give away digital content again

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MediaPost quiries Future's new strategy

There are times when you wonder whether traditional publishers actually “get” digital at all. They embrace programmatic trading and then worry about falling CPMS, they extoll the virtues of native and then flood their pages with low-rent clickbait. And then they start to give away digital content again

read more