UDG Healthcare announces the acquisition of US-based healthcare communications agency for up to $75.8m

Press Release: UDG Healthcare plc (“the Group”), a leading international healthcare services provider, is pleased to announce the acquisition of MicroMass Communications (“MicroMass”), a US-based healthcare communications agency specialising in behavioural change, for a total consideration of up to $75.8m. MicroMass designs solutions across all therapeutic areas that improve patient and health outcomes by changing patient and provider behaviour. These solutions are created bespoke to the needs of each of MicroMass’ pharmaceutical clients. As the role of patients in healthcare decision making expands, coupled with the ongoing shift to digital channels, demand from pharmaceutical companies for behavioural change and direct patient engagement capabilities is increasing.

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Cello acquires Advantage Healthcare

Press Release: Cello Group plc (AIM: CLL; “Cello”, the “Group” or the “Company), the healthcare and strategic marketing group, is pleased to announce the acquisition of the assets of Advantage Healthcare Inc (“Advantage Healthcare”). The proposed initial consideration for the Acquisition is US$1.5 million, which is payable in cash. Further cash consideration will be paid to the vendors on a dollar for dollar basis to the extent that the acquired net current assets of Advantage Healthcare are over US$0.5 million at the date of completion. In addition, deferred consideration of up to US$3.00 million will be payable in a mix of cash and shares, dependent on financial performance over the period from 1 July 2017 to 30 June 2021. This deferred consideration will be paid in a minimum of 75% cash, with the balance in new ordinary shares

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UDG Healthcare acquires Cambridge BioMarketing for US$35m

Press Release: 17 July 2017: UDG Healthcare plc (“the Group”), a leading international healthcare services provider, is pleased to announce the acquisition of Cambridge BioMarketing LLC, a US-based healthcare communications business, for a total consideration of up to $35m.

Cambridge BioMarketing is an industry leader in orphan and rare disease drug launches, a fast-growing area of drug development and commercialisation. The orphan drug and rare disease market is forecasted to grow by a CAGR of 11% between 2017 and 2022 to $209bn, with orphan drugs estimated to account for 21.4% of prescription sales by 20221. Cambridge BioMarketing also has a strong creative and digital function in a market where digital content is becoming increasingly important for pharmaceutical companies.

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UDG acquires Vynamic for upto $32m

Press Release 12 July 2017: UDG Healthcare plc (“the Group”), a leading international healthcare services provider, is pleased to announce the acquisition of Vynamic LLC, a US-based healthcare industry management consulting firm, for a total consideration of up to $32m

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Havas Group acquires India-based health-and-wellness communications agency, Sorento

Press Release: MUMBAI, India, May 24, 2017 /PRNewswire/ — Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas to further develop its regional presence and add to its depth and breadth in India to deliver for global clients.

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WPP acquires healthcare media agency, CMI, in the US

WPP said it has acquired U.S. media agency Communications Media Inc, and plans to use the company as a media investment management hub. WPP said it will integrate the media unit of its health communications experts company Ogilvy CommonHealth Worldwide into the newly acquired CMI, and then plans to use CMI as a media investment hub for GroupH, which is the parent company for WPP’s healthcare specialist companies

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Cogora Acquires Leading Agency PCM Healthcare

PCM Healthcare is an independent medical education and communications agency: a team of passionate and talented people who develop novel approaches that are designed with outcomes in mind. PCM has two change-making divisions allowing the company to bring its innovative approach both to arm’s length educational initiatives and to medical communications

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Havas buys Just:: Health Communications among other acquisitions

Havas Health acquired London-based agency Just:: Health Communications for an undisclosed sum. The PR shop is primarily known for its work in public affairs and its digital expertise, and its current client roster includes GlaxoSmithKline, Roche, AbbVie, Pfizer and Sanofi. The agency houses 34 employees. The senior team at Just:: Health, led by MD Kirsty […]

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Havas Health acquires Bird & Schulte Advertising in Germany

The Havas Group has acquired Bird & Schulte Advertising, an award-winning agency based in Freiburg, Germany. The German agency, which offers a full spectrum of services for Rx and OTC, including advertising, digital media, events and medical education, will continue to build on its more-than-20-year track record of serving up what its clients’ brands need to succeed

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