Press Release WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US
Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire Action Exchange, Inc., a leading mobile performance-based marketing business with an e-commerce orientation in the United States
AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices
Omnicom Media Group’s global head of investment has said that the planned launch of a second agency trading desk by WPP, revealed by Mumbrella last week, could have come about because the agency giant “hit barriers” with its first trading desk, Xaxis. For the full story read mUmbrella
WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider
For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices
WPP’s largest trading desk, Xaxis, has acquired Bannerconnect, a programmatic technology provider
WPP’s largest trading desk, Xaxis, has acquired Bannerconnect, a programmatic technology provider
Xaxis, the world’s largest audience buying company, and 24/7 Media, a leader in digital marketing technology, announced a merger today, forming what will be the world’s largest programmatic media and technology platform
Xaxis, the world’s largest audience buying company, announced today the latest move in its aggressive global expansion plan with the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai
Xaxis, the world’s largest audience buying company, announced today the latest move in its aggressive global expansion plan with the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai
Xaxis, the world’s largest audience buying company, announced today the launch of operations in Malaysia
Xaxis, the world’s largest audience buying company, announced today the launch of operations in Malaysia
