WPP invests in ad tech company AppNexus

WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider

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Mad men get worked up over ad trading desks

For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices

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WPP’s Xaxis launches in China

Xaxis, the world’s largest audience buying company, announced today the latest move in its aggressive global expansion plan with the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai

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WPP's Xaxis launches in China

Xaxis, the world’s largest audience buying company, announced today the latest move in its aggressive global expansion plan with the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai

read more