Time Inc. Axes ‘All You,’ Buys ‘Hello Giggles’

timeBig changes are afoot at the country’s biggest magazine publisher: Time Inc. is shuttering All You magazine, effective with its December 2015 issue. It is acquiring HelloGiggles, an online media company which targets millennial consumers with pop culture, beauty and lifestyle content. Launched in 2004, All You targeted value-conscious female shoppers and was loaded with content, including product reviews, recipes and do-it-yourself projects, along with substantial savings from discounts, coupons,and special offers. All You, centered on a newsstand and checkout display distribution deal with Wal-Mart, making the magazine a good fit for advertisers across a number of categories sold by the retail giant.

For the full story read Mediapost and for the Time inc press release about the acquisition click here