William Reed acquires Allegra Foodservice, formerly a division of Allegra Strategies, it focuses on high-quality research and information within the restaurant, foodservice and hospitality sectors.
The portfolio complements WRBM’s existing businesses – him!, its research-based retail consultancy.
The publisher has also taken a minority strategic stake in Allegra’s World Coffee Portal business.
WRBM Group Managing Director Charles Reed said: “This acquisition helps reaffirm WRBM’s position as the clear market leader for insight, news and research in the retail, foodservice and hospitality markets.
“Each element is highly complementary to WRBM’s existing businesses.”