Citing a “noticeable uptick in enthusiasm for Amazon’s ad business,” Wall Street securities firm BMO Capital Markets upgraded its outlook for Amazon’s ad revenues for the fourth quarter of 2018, as well as full years 2019 and 2020.
Revenue pressures, such as shrinking advertising sales, seem to be constantly intensifying for the print media sector.
Economist deputy editor and digital strategy head Tom Standage on why news publishers need to say goodbye to advertising…
Analysts had earlier predicted a bumper 2016 but jittery companies have cut more than £400m from marketing budgets
More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015
Advertisers splashed out a record £7.2bn on digital advertising last year (up 14% YoY) as they looked to tap into the growing number of digital consumers, with the average household now owning 7.4 internet devices. Video advertising spend rocketed 43% to £442m in 2014 – just five years ago this was £53m.Read more at Marketing Magazine
Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December when it projected a 4.9% gain in 2015 ad spending.
Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing consumption of video thanks to smartphone technology
The figures predict adspend will rise by 5.5 per cent this year and a further 6.5 per cent in 2015. The forecast is the latest from the Advertising Association/Warc Expenditure Report. It states that UK adspend reached £17.9 million in 2013, up 3.9 per cent on the previous year, with mobile advertising climbing by 95 […]
Economic gridlock in the U.S. and a persistent financial crisis in the Eurozone have led GroupM to revise its worldwide advertising spending forecast for 2014 downward to 4.6 percent
Economic gridlock in the U.S. and a persistent financial crisis in the Eurozone have led GroupM to revise its worldwide advertising spending forecast for 2014 downward to 4.6 percent
Magna Global has forecast that after a relatively tepid year in which the world’s ad economy expanded only 3.2%, the ad industry’s rate of growth will more than double to 6.5% in 2014
Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery
Advertising spending in measured media in the U.K. is expected to show a 7.0 percent increase this year, double the rate GroupM predicted only six months ago and comfortably leading the world’s larger mature economies
