The Economist Claims a Trump Bump

The Economist is following the trend of Trump-era subscription success, with a growth of 19 percent in North American digital subscriptions since the election. This puts the London-based magazine in the ranks of Vanity Fair, The New York Times, and The Atlantic, which have all seen subscriptions surge since November

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Economist Group looks beyond advertising for return to growth

The head of the Economist Group has promised a return to revenue growth in the next twelve months, after falling print advertising caused a third successive year of declining sales. Chris Stibbs said the company — which owns the Economist magazine and other information businesses — had lost about £50m, or 46 per cent of the […]

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The Economist launches standalone video arm

Called Economist Films, the unit promises “high-end, factual programmes that capture the voice and identity of The Economist”. The service will be available for brands to sponsor an episode or a series, but they will have no influence over the editorial content, the publisher has clarified. The Economist launched an expanded native advertising offering in […]

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