The IPA has welcomed comments from Unilever’s Chief Marketing and Communications Officer Keith Weed to clean up the digital landscape, in which he has called the leading digital platforms and publishers to account.
The latest IPA Bellwether report found almost 70% of UK companies in the third quarter of the year kept marketing budgets at the same level as the previous three months
The USA and China were the top publishing markets measured by revenue for the third consecutive year. These two publishing powers are followed by the three major European economies Germany, the UK and France
Ad spend is still the lifeblood of most publishers, even as they grapple with the decision of which form that advertising should take. So it’s no surprise that we’d pay attention to reports like the quarterly bellwethers from the Institute of Practioners in Advertising (IPA), which examines trends in marketing spend over the previous three months
The Q3 2014 IPA Bellwether Report, published today (16 October 2014), reveals that marketing budgets were revised up for the eighth consecutive quarter, and to the third highest level in the survey’s history, as companies remain bullish about the business outlook
The Q2 2014 IPA Bellwether Report, published today (17th July 2014), reveals that marketing budgets continued to be revised up for the seventh successive quarter as marketing executives sought to boost brand awareness, maintain market share and capitalise on the favourable economic climate.
These latest findings indicate that companies are loosening their purse strings as worries about the wider UK economy subside
