Reports that Interpublic Group may be looking to acquire US data company Acxiom’s marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said
US-based information and analytics firm IHS has acquired Infonetics Research, which specializes in research for the global communications technology market
n India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed
IMS Health has paid €385m to acquire several of Cegedim’s information solutions and customer relationship management (CRM) businesses. The deal is expected to be competed in early 2015 at which point IMS Health, which provides information and technology services to the healthcare industry, will take control of a Cegedim CRM portfolio that covers 80 countries […]
Millward Brown, a global leader in brand, media and communications research, has acquired EffectiveBrands, one of the world’s leading marketing strategy consulting firms.
Millward Brown, a global leader in brand, media and communications research, has acquired EffectiveBrands, one of the world’s leading marketing strategy consulting firms.
WPP’s research arm Kantar has acquired a majority stake in Precise Media, one of the UK’s largest media monitoring agencies, in a deal that values the company at about £70m. For the full story read The FT For the full press release click WPP
WPP’s research arm Kantar has acquired a majority stake in Precise Media, one of the UK’s largest media monitoring agencies, in a deal that values the company at about £70m. For the full story read The FT For the full press release click WPP
Apigee has acquired cloud-based predictive analytics firm InsightsOne
UK analytics firm Ebiquity has confirmed it is no longer considering the sale of its business; and has itself acquired Hong Kong-based China Media Consulting, the holding company of the CMCG Group, for an initial sum of $HK 20m (c.£1.6m)
Online research specialist YouGov has extended its reach to China and South East Asia through the acquisition of Asian MR and tech firm Decision Fuel
In the US, pharma researcher Decision Resources Group (DRG) has acquired Cambridge, Mass-based life sciences data analytics and business intelligence company Relay Technology Management
WPP announces that its wholly-owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire a majority stake in ARMI-Marketing in Russia (“ARMI”). Founded in 1992 and headquartered in Moscow, ARMI is a leading provider of market research services in Russia and Ukraine. Clients include leading multinational and […]
BDRC Group has acquired retail specialist ESA Market Research Ltd. The acquisition will lift the annual turnover of the BDRC Group to more than £20m
