Sorrell on newspaper digital ad slowdown: ‘paywalls are the way to go’

ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income

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Newspapers face up to the ad crunch in print and digital

The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers.The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months

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Why newspapers must dare NOT to be daily

It is almost 200 years since the UK’s pioneering railway network created the opportunity for daily newspapers to reach breakfast tables in every corner of the country. That led to decades of soaring power, prestige and profits. The newspapers of “Fleet Street” (named after their historic location) became as important to Brits as Shakespeare, the […]

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The Economist launches standalone video arm

Called Economist Films, the unit promises “high-end, factual programmes that capture the voice and identity of The Economist”. The service will be available for brands to sponsor an episode or a series, but they will have no influence over the editorial content, the publisher has clarified. The Economist launched an expanded native advertising offering in […]

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