WPP bosses have signalled a willingness to sell off underperforming parts of the global marketing empire but have ruled out a complete breakup following the departure of founder Sir Martin Sorrell, as shares surged almost 9% after a better-than-expected first quarter
n India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed
Nielsen has reported a 15% increase in second quarter 2014 revenue to $1.59bn
Nielsen on Thursday said it’s launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video ad firms BrightRoll and TubeMogul, which have both been in using OCR on a fully-integrated basis for the past 18 months. The Nielsen service aims to provide […]
Nielsen this morning reported revenues of $5.703 billion for 2013, an increase of 5.5% over 2012
Nielsen is to buy Harris Interactive for around $116.6m, or $2 a share
Although newspapers and magazines display ad spend continued to decline, internet display ad spend was up 26.6% and TV ahead 4.2% year on year in H1 2013
