Omnicom’s Rapp Acquires UK’s Haygarth

Omnicom’s Rapp has acquired Haygarth, a United Kingdom-based brand and retail agency. Haygarth employs 110 people and will remain a separate company. Terms of the deal were not disclosed. The acquisition expands RAPP’s capabilities to provide marketing and communications services across the customer experience spectrum. Now, Rapp will combine Haygarth’s expertise in digital retail shopper […]

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Millward Brown agrees to acquire DAEDALUS in Romania

WPP announces that its wholly owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the entire issued share capital of Daedalus Consulting S.R.L. (“DAEDALUS”), one of the largest market research companies in Romania with the largest fieldwork centre in the country. Founded in 1996, DAEDALUS is […]

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