The Sun newspaper has doubled its number of digital subscribers to 225,000, but failed to offset a decline in its overall paid readership, in a test case of whether tabloid newspapers can successfully charge for online content.
In 2011 research from the Pew Center in the US reported that only 11% of US news consumers on any kind of digital device described themselves as getting their news through “Facebook or Twitter”. In the 2014 report of the same metrics 30% reported getting their news primarily from Facebook alone. That is a very rapid rate of migration in just two years.
Future CEO, , said “We have now largely completed the Transformation programme, which was initiated in June 2014, on time and according to plan. Our property portfolio has been rationalised, non-core businesses sold, our balance sheet strengthened and the cost base materially reduced.
Three of the UK’s four large regional newspaper groups are to pool their digital advertising space, giving brands access to more than 50 million online readers as they attempt to fight back against the drain of ad spend to tech companies such as Microsoft, Google and Facebook
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK
Publishers and the advertising industry have long tried to sweep the topic of ad blocking under the rug
Trinity Mirror has announced the closure of seven local newspapers with the loss of 50 jobs. All three of the publisher’s Berkshire titles – the Reading Post, GetReading and the Wokingham & Bracknell Times – will close. The publisher is also closing the Surrey Herald, Surrey Times, Woking Informer and Harrow Observer and relaunching the […]
The plan is in its early stages, but the idea is for Facebook to host newspaper and magazine content on its mobile app as it bids to become its users’ own curated newspaper
The plan is in its early stages, but the idea is for Facebook to host newspaper and magazine content on its mobile app as it bids to become its users’ own curated newspaper
UPM, the world’s biggest newsprint and magazine paper producer, has blamed the rise of digital media for 550 job cuts as part of moves to close production facilities in the UK, France and Finland
More than 25 web offset printers in the UK that have closed since the year 2000
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK
AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices
As Business Insider UK launches Henry Blodget, CEO of the company, claims that, despite their attempts to embrace modern technology, the FT and WSJ remain “native print” publications”, leaving a space for Business Insider to serve the “generational shift” that has seen the emergence of a cohort of young business leaders who are “100 per cent digital” and shun newspapers and television
The internet has disrupted media in much the same way it has manufacturing of smartphones or the IT business, says Ben Thompson — value has moved to the edges, to specialized creators and to discovery platforms, leaving media companies in the middle
Consumer demand for magazine media (in the US) is growing
Omnicom Media Group’s global head of investment has said that the planned launch of a second agency trading desk by WPP, revealed by Mumbrella last week, could have come about because the agency giant “hit barriers” with its first trading desk, Xaxis. For the full story read mUmbrella
Blendle, which launched just six months ago, has changed the way newspaper articles in the Netherlands are consumed by readers: it acts as a digital kiosk, selling individual articles at a cost of 20 cents, from a variety of newspapers and magazines. It will be interesting to see how the Blendle model can work abroad […]
Blendle, which launched just six months ago, has changed the way newspaper articles in the Netherlands are consumed by readers: it acts as a digital kiosk, selling individual articles at a cost of 20 cents, from a variety of newspapers and magazines. It will be interesting to see how the Blendle model can work abroad […]
Time Out is to embark on a major UK expansion launching localised websites in cities including Manchester and Edinburgh
