Online growth offsets decline at Daily Mail and Mail on Sunday, making £15m in revenues in three months to end of June Mail Online increased its advertising revenue by 49% in the quarter to 30 June, offsetting a decline in print revenues at the Daily Mail and Mail on Sunday. For the full story read […]
AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL’s demand-side platform (DSP), including UK inventory from AOL, The Huffington Post, Engadget, TechCrunch, Parentdish and MyDaily. For the full story read MediaPost
While Hachette and Amazon slug out the terms of their latest agreement, HarperCollins continues to quietly, steadily develop a publishing and bookselling strategy that inoculates it from the worst of over-dependency on ‘The Everything Store’
Just as mobile was something the publishing industry once talked about before realising it had already happened, online video is quickly turning out to be the same.
Publishers didn’t realise they were content producers
As marketers grow increasingly concerned about the integrity of the online advertising inventory they are buying, a trade group and 30 well-known marketers are forming a coalition to address the problem
The voluntary sector title will launch a new 80-page monthly magazine, with an iPad edition being released later in the summer. The last weekly edition was published last month.
GroupM’s recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways and predictable in others
GroupM’s recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways and predictable in others
A recent study from GfK MRI Starch Advertising Research found that ads in tablet versions of magazines have the same average level of reader recall as print magazine ads
So said BuzzFeed editor in chief. They’re (23 year olds he works with) more interested in this moment of crazy opportunity, with the massive economic and cultural transformation driven by Silicon Valley. And kids feel capable of seizing it. Technology isn’t a section in the newspaper any more. It’s the culture.” For Roy Greenslades full […]
So said BuzzFeed editor in chief. They’re (23 year olds he works with) more interested in this moment of crazy opportunity, with the massive economic and cultural transformation driven by Silicon Valley. And kids feel capable of seizing it. Technology isn’t a section in the newspaper any more. It’s the culture.” For Roy Greenslades full […]
The IPA Media Futures Group has backed the new Publisher Advertising Transaction System which will bring greater efficiencies to agencies and publishers by making it easier to transact across publisher print and digital audiences
MTM research on behalf of the IAB shows that programmatic is forecast to account for nearly half (47%) of digital display ads in 2014 up from 28% IN 2013
It’s no secret that global brands are opting to bring programmatic media buying in-house
Programmatic trading and content marketing are the most important issues moving ahead for media owners, according to research from Starcom MediaVest Group (SMG), but work needs to be done to develop better understanding of new media technologies
Newspapers are in freefall. Print editions are being discontinued in British and American newspapers, the situation is, if anything, worse in continental Europe
Flashes & Flames latest blog: The World Association of Newspapers & News Publishers (WAN-IFRA) regaled its annual conference in Turin this week with stats showing that print circulations declined
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announced the opening of an office in London
The halcyon days of print-based media are not returning in the near future, a new report said, as flat or declining revenues are expected at magazines and newspapers over the next five years
