Posts Tagged "Digital disruption"

According to the Adform report, publishers saw a 15% jump in CPMs from Q3 to Q4 and a 67% jump on the year as a whole

UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research. Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published […]

Newspapers have to separate their new digital ventures, such as mobile and web TV, from their more traditional newsrooms

Newspapers have to separate their new digital ventures, such as mobile and web TV, from their more traditional newsrooms

News UK chief executive Mike Darcey has called the Guardian and Daily Mail digital “minnows”

News UK chief executive Mike Darcey has called the Guardian and Daily Mail digital “minnows”

increase in profitability is being driven by a fundamental shift away from a reliance on print advertising towards digital subscriptions

increase in profitability is being driven by a fundamental shift away from a reliance on print advertising towards digital subscriptions

CEO of News UK has said he is “optimistic” that the Times and Sunday Times are on course to become profitable

Publishers are juggling several balls as they try to establish a trick that will conjure up the answer to the online financial model conundrum. Angela Haggerty of The Drum takes a look at how programmatic trading could prove the solution

Publishers are juggling several balls as they try to establish a trick that will conjure up the answer to the online financial model conundrum. Angela Haggerty of The Drum takes a look at how programmatic trading could prove the solution

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

World’s first study into use of mobile by affluent consumers reveals mobile advertising four times more effective than desktop

Publishers everywhere are paying the price for getting hooked on advertising revenues which corrupted the vital relationship with their primary customers, the readers

RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and operations at Hearst Magazines Digital Media

Publishing companies are increasingly talking about the need to become tech companies as well as content producers if they are going to survive the transition to digital

Major publishers have accepted that programmatic advertising is here to stay, says DigiDay, and most now sell significant portions of their ad space that way

Last week Federated Media split its legacy content marketing business from its programmatic, ad-buying business, which is now called sovrn

Precision Health Media, a programmatic tech provider has announced it has rebranded as PageScience to offer programmatically to other verticals