Scarlet magazine is sold then goes digital only,

A new publishing company has acquired Scarlet Magazine, the “magazine dedicated to celebrating the sex lives and relationships of women” and will re-launch the former print periodical later this month as a digital-only title. Scarlet Publishing Ltd has been formed by Rebekah Billingsley, former Digital Publishing Director of BBC Worldwide and Wes Stanton, owner of […]

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The Future Of Programmatic Media Buying

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems. Are Programmatic & RTB the same? No. RTB (real-time buying) is an online advertising technology that enables publishers to sell unsold inventory through an ad exchange on an impression-by-impression basis, as each impression becomes available on […]

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