ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income
The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers.The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months
Rather than the online space being perceived as a threat, Morrison believes there exists a distinct opportunity to increase the authority of magazine brands. Magazines that have successfully made transitions into digital include the 170 year-old Building, their editor recently stating that the digital space has allowed them to position their writers as true experts in their respective fields
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday.
According to a new series from Adotas: “Online Advertising, Life After Mobile Ad Blocking,” iOS 9 was recently released and the tools for developers to create ad-blocking software are incorporated into the operating system
Reports show that somewhere close to half of all mobile ad taps are accidental
It is almost 200 years since the UK’s pioneering railway network created the opportunity for daily newspapers to reach breakfast tables in every corner of the country. That led to decades of soaring power, prestige and profits. The newspapers of “Fleet Street” (named after their historic location) became as important to Brits as Shakespeare, the […]
Last Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere
Controversial software that blocks web adverts on Apple’s iPhone and iPad still topped the list of most popular paid apps during the weekend, after the leading contender was scrapped by its creator
Ben Barokas, the founder and chief executive of Sourcepoint and a former Google executive, is at Dmexco, where he described the battle between ad blockers and the media industry as “war”
Media trends watcher Kantar Media says U.S. ad expenditures totaled $38 billion in the second quarter of 2015, 3.9 percent less than was spent in the same period in 2014
The Washington Post is being offered cheap-as-free to users of Amazon Prime, in a move that might finally make sense of Jeff Bezos’ plans to couple the two together. Though the number isn’t absolutely certain, Prime is speculated to have over 40 million users in the US alone
German newspaper groups including Axel Springer and the publishers of Der Spiegel are working with a Dutch start-up to offer individual articles in exchange for micropayments through a platform launching this week
Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order
UK national and regional newspaper publishers have called for the BBC’s digital news operation to be curbed to allow commercial players to flourish at home and abroad
The U.S. magazine industry—or what used to be called the magazine industry, to be more precise—is faced with disruption and change that’s unmatched in its history. That change is coming from multiple directions
Globally, close to 200 million Internet users are using ad-blocking software, and that number is expected to keep growing rapidly
Internet advertising spend is poised to unseat television adspend as the Number 1 advertising category across the world according to FIPP’s new report on Digital Revenue Trends.
Digital publishing consultancy Mequoda Group has released the results of its third Digital Magazine Market Study
Atlantic Media announced this afternoon that it will be shutting down National Journal magazine. Instead, the brand will expand on its digitally-oriented and faster-moving daily membership content
