Publicis Groupe Buys french digital agency, Monkees

Publicis Groupe (PGPEF.PK,PUBGY.PK) announced the acquisition of France-based digital marketing and social networks pure player, Monkees. Monkees is focusing particularly on retail and e-publishing. The agency will be integrated into the Publicis Activ to accelerate the digital growth of its East-West France regional agencies. For the full story read RTT News

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War of words as Publicis defends Sapient buyout

While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love

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Matomy buys mobile programmatic platform MobFox For $17.6M

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

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Publicis Groupe acquires Run for mobile-focused DMP, DSP Tech

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]

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Programmatic Is Growing Up

Two of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why

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TBWA plans up to six acquisitions in SA

Omnicom’s TBWA is looking at as many as six more acquisitions spread out over the next four quarters. This is according to Derek Bouwer, ‎CEO at TBWA\South Africa. The Omnicom-owned group, says Bouwer, is taking a different approach from rivals WPP and Publicis in its acquisition strategy. At the end of 2013, TBWA acquired 80% […]

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