Ogilvy & Mather acquire majority stake in Memac (Bahrain)

WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has agreed to acquire a majority stake in Memac Ogilvy, a leading marketing services company covering markets throughout the Middle East and North Africa (MENA) region. Founded in Bahrain in 1984, Memac Ogilvy has been associated with Ogilvy & Mather since 1986. Ogilvy & […]

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WPP beats rivals as pre-tax profits leap by 18.7%

WPP has reported an 18.7% leap in pre-tax profits to £1.29bn for 2013, outperforming its marketing sector rivals. Full-year revenues at WPP were up 6.2% at £11.01bn. Sir Martin Sorrell’s marketing services group was boosted by a strong performance across its advertising, media and PR divisions in the UK which helped it overcome slower growth […]

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Conversant gaining appeal as M&A target

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

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Conversant gaining appeal as M&A target

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

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WPP Digital acquires minority stake in Percolate

WPP Digital, the digital investment arm of WPP, has acquired a minority interest in Percolate Industries, Inc., that will enable multiple WPP companies to create streamlined and engaging content on behalf of their clients. Founded in 2011, Percolate employs approximately 100 people and is based in New York with offices in London and San Francisco. […]

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