Millward Brown agrees to acquire DAEDALUS in Romania

WPP announces that its wholly owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the entire issued share capital of Daedalus Consulting S.R.L. (“DAEDALUS”), one of the largest market research companies in Romania with the largest fieldwork centre in the country. Founded in 1996, DAEDALUS is […]

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Kantar Retail acquires XTEL in Italy

WPP announces that Kantar Retail, its wholly-owned retail and shopper data, analytics and consulting business, has acquired XTEL, a leading provider of sales automation software for the consumer goods industry, based in Italy. Founded in 1991 and headquartered in Bologna, Italy, XTEL supplies software, analytics, mobile and cloud solutions to leading consumer goods’ manufacturers. Using […]

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