WPP reports 2014 profits 12 % up YoY

WPP reported full-year sales and profit increases in line with analyst expectations on Monday and told investors to expect similar growth rates in 2015 as clients focus on cutting costs and rival agencies offer aggressive discounts

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War of words as Publicis defends Sapient buyout

While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love

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Mega-Deal for Rentrak and WPP

Film and television measurement specialist Rentrak is to acquire the US TV measurement business of WPP’s Kantar Media for $98m in Rentrak common stock. WPP will then spend a further $56m to bring its overall share of the US-based firm to 16.7%. The deal gives WPP’s GroupM agencies full access to Rentrak audience data. WPP […]

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