Posts Tagged "WPP"

GHG has acquired mobile app developer and digital design company specialising in healthcare, The Lathe LLC in the US

Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina

WPP has acquired US mobile app developer ArcTouch Inc, which has developed smartphone and tablet computer apps for the likes of Audi, CBS, Yahoo and Saleforce

WPP announces that its data investment management division Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS

WPP’s comms network Grey Group has acquired a majority stake in Seoul, South Korea-based creative digital agency Vinyl I-Co. Terms of the deal were not disclosed.

WPP announces that Geometry Global, its wholly-owned brand activation agency, has acquired Cacto Arte e Ideas S.A. De C.V. (“Cacto”), a digital customer relationship management company based in Mexico

WPP’s GroupM, has acquired programmatic marketing firm The Exchange Lab, known for its proprietary technology, Proteus.

System Analytic’s database and online tools enable pharmaceutical companies to identify, map, and engage key opinion leaders across a broad range of medical fields. Clients include Boehringer Ingelheim, Novartis and Roche.

Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries

Communications Group Limited (STW) and increase its shareholding from 23.6% to 61.5%. STW, Australia and New Zealand’s leading marketing and communications group, is a publicly listed company, whose shares are traded on the Australian Securities Exchange

Listed advertising and marketing services firm STW Communications has gone into a trading halt amid speculation of a takeover by Sir Martin Sorrell’s WPP. The move by WPP is not unexpected with the two businesses being closely associated since the late 1990s. STW and WPP partner in some businesses such as Ogilvy, and WPP already owns 23.6 per cent of STW through its subsidiary, Cavendish Square Holdings.

WPP announces that J. Walter Thompson Company, the global marketing communications agency, has agreed to acquire a majority stake in Cleartag, the leading independent full service digital marketing consultancy in Lebanon and the UAE.

WPP has agreed to acquire Amsterdam-based digital agency Helder Marketing & Communicatie, which focuses on ‘direct response’ measurement of advertising, for an undisclosed sum.

WPP announces that GroupM, the world’s leading media investment management group, has acquired a majority stake in mobile marketing agency Yonder Media in South Africa

WPP has acquired Essence Digital, one of the fastest-growing media agencies and the largest independent buyer of online advertising

One of London’s hottest independent, digital media-buying agencies, Essence Digital, is in advanced talks to sell to WPP. Essence is Google’s main global digital agency and other clients include Expedia and eBay. No price was put on the planned Essence deal, which was first reported by the Wall Street Journal.

WPP announces that Landor, a leading strategic brand consulting and design firm, has acquired a majority stake in multi award-winning motion design studio ManvsMachine.

Net sales WPP, for the three months up to 30 September, was £2.52 billion – up 3.3 per cent on a like-for-like comparison with the same period in 2014

ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income

WPP announces that its wholly-owned operating company Ogilvy, the global marketing communications agency, has acquired a majority stake of Jüssi Intention Marketing Ltda. (“Jüssi”), a leading online performance, programmatic and conversion marketing agency in Brazil