WPP’s Millward Brown has agreed to acquire Analytics Quotient in the US

WPP announces that its operating network Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts insights from data to help clients define their marketing strategies. AQ also builds data visualization tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data

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WPP agrees to merge ANZ businesses with STW

Communications Group Limited (STW) and increase its shareholding from 23.6% to 61.5%. STW, Australia and New Zealand’s leading marketing and communications group, is a publicly listed company, whose shares are traded on the Australian Securities Exchange

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STW share trading suspended on WPP buyout speculation

Listed advertising and marketing services firm STW Communications has gone into a trading halt amid speculation of a takeover by Sir Martin Sorrell’s WPP. The move by WPP is not unexpected with the two businesses being closely associated since the late 1990s. STW and WPP partner in some businesses such as Ogilvy, and WPP already owns 23.6 per cent of STW through its subsidiary, Cavendish Square Holdings.

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Essence Digital in talks to sell to WPP

One of London’s hottest independent, digital media-buying agencies, Essence Digital, is in advanced talks to sell to WPP. Essence is Google’s main global digital agency and other clients include Expedia and eBay. No price was put on the planned Essence deal, which was first reported by the Wall Street Journal.

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