WPP invests in ad tech company AppNexus

WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider

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TBWA plans up to six acquisitions in SA

Omnicom’s TBWA is looking at as many as six more acquisitions spread out over the next four quarters. This is according to Derek Bouwer, ‎CEO at TBWA\South Africa. The Omnicom-owned group, says Bouwer, is taking a different approach from rivals WPP and Publicis in its acquisition strategy. At the end of 2013, TBWA acquired 80% […]

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Mad men get worked up over ad trading desks

For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices

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