Sorrell on newspaper digital ad slowdown: ‘paywalls are the way to go’

ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income

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WPP and Providence in talks on Chime deal

Chime Communications, the London-listed sports marketing specialist, is in advanced discussions to sell itself for more than £350m to Sir Martin Sorrell’s WPP and US buyout group Providence Equity Partners.Chime said that an independent committee of board members had been convened to discuss a cash offer for all its shares at 365p per share

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Kantar invests in digital media intelligence agency BIScience

WPP’s Kantar Media has acquired a stake in digital media intelligence specialist BIScience, which specialises in cross-channel and global digital media monitoring, planning and optimization. Terms of the deal were not disclosed.Kantar Invests in Digital Media Intelligence FirmBIScience’s flagship AdClarity platform enables users to make strategic decisions across display, video, mobile web, mobile apps and social media channels

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GroupM acquires majority stake in directComm in Turkey

WPP announces that GroupM, the leading global media investment management group, has acquired a majority stake in directComm Marketing Group (“directComm”), a leading provider of integrated direct marketing services in Turkey. directComm specialises in digital marketing, customer relationship management, events and social media

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WPP takes stake in sports agency Two Circles

WPP has acquired a majority stake in Two Circles Limited, a data-driven sports marketing agency based in London. Following the deal, Two Circles will become part of ESP Properties, GroupM’s newly launched company serving rightsholders from the worlds of sports and entertainment

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