Wednesday 6th November, 2013. Women’s Health, the UK’s fastest-growing women’s glossy magazine is increasing to a monthly frequency from 2014.
Launched in February 2012 by Hearst-Rodale as a quarterly publication, Women’s Health has enjoyed unrivalled success on the newsstand for the last two years with its unique mix of health, beauty, nutrition, fitness and fashion content.
In the most recent set of ABC results (August 2013), Women’s Health increased its circulation by 6.1% year on year to a combined print and digital total of 107,695 – the largest increase of any UK women’s magazine during that period
Investment in the Women’s Health brand also saw the publication of a best-selling bookazine ‘Look Better Naked’earlier this year, and the launch in July of a responsive-design website, womenshealthmag.co.uk, which already has more than 100,000 monthly unique users.
From the March 2014 issue, on sale early February, the magazine will move from its current bi-monthly frequency to a monthly one, with double issues spanning the months of June/July and December/January; a total of 10 issues per year.
The success of Women’s Health in the UK has been mirrored internationally, with 11 new overseas editions launched in the last 4 years. There are now 23 editions of Women’s Healthworldwide.
Women’s Health UK Editor, Farrah Storr, says, “The worlds of health and well-being have come a long way in the last few years, with a healthy lifestyle no longer being about torturing yourself with mung beans and Mr Motivator. As the success of Women’s Health has demonstrated, it’s now a glamorous and aspirational way of life. The increase in our frequency reflects that trend and I’m absolutely delighted to be taking the magazine to the next exciting level.”
Hearst-Rodale Group Publishing Director, Alun Williams, says “Women’s Health has had an amazing two years – the magazine has exceeded every target we’ve set and has been profitable from day one. The support we’ve received from the industry shows that quality, well-targeted editorial content is still an incredibly valuable medium and one with which advertisers are keen to associate their brands.”
Women’s Health is published by Hearst-Rodale UK – a joint venture with Hearst Magazines UK, successfully launched in the UK in February 2012 and has a total combined print and digital edition ABC of 107,695.