Reports that Interpublic Group may be looking to acquire US data company Acxiom’s marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said
There has been a lot of doom and gloom and political in-fighting over Brexit this week as Theresa May tried to undo amendments added to the EU Withdraw Bill by the House of Lords
Marcoms giant Dentsu Aegis Network has agreed to buy Netherlands and Dubai-based performance marketing agency Oxyma Group, which will subsequently be integrated into its Merkle subsidiary. Terms of the deal have not been disclosed
In Austria, marcoms giant Dentsu Aegis Network has acquired full-service media agency media.at, which provides consulting, research and data analysis relating to comms strategy, ad planning and buying, and ad verification. Terms of the deal were not disclosed.
Marcoms group Dentsu Aegis has acquired Geneva, Switzerland-based digital agency blue-infinity, which offers a range of integrated marketing, CRM, commerce, retail, tracking, and analytics services. Terms of the deal were not disclosed.
Cosin & Associados Consultoria e Serviços de Informática – to give it its full title – was established in 2005 by brothers Arnaldo and Alessandro Cosin, who previously worked in major consulting companies Accenture, IBM and CapGemini. The firm’s services include business consulting, IT consulting and project management with a deep specialism in retail. Based in São Paulo, it now employs around 200 professionals
Marcoms giant Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed sum
Press Release: New York [July 25, 2016] – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing
Earlier this week, GroupM’s digital agency Essence set up shop in Shanghai China. Not to be outdone, competitor Dentsu Aegis Network has taken a step to strengthen its own digital operation in the region with an agreement to acquire Darwin Marketing there
Dentsu Aegis has continued its push into the creative market, turning its attention to New Zealand with a majority shareholding in Barnes, Catmur & Friends
In a bid to strengthen the company’s capabilities in the brand commerce space, Dentsu Aegis Network has reached an agreement to acquire UK eCommerce specialist eCommera. Terms were not disclosed, but Dentsu said the acquired firm would be aligned with its digital marketing agency network Isobar. The company, with a staff of 275, will continue […]
Ad giant Dentsu Aegis Network is to acquire Polish agency Marketing Wizards, which lists SEO, CRM, web analytics and usability services among its portfolio of services.
his move would seem to indicate that Dentsu Aegis is planting its flag to assert its serious intent in the field of content. It gets an outfit that is close to being best-in-class in its field, one that will help differentiate it from its competitors and helping it to position itself as a true “one stop shop”
Dentsu Aegis Network has bought celebrated content agency John Brown Media for an undisclosed sum
Marcoms giant Dentsu Aegis Network has acquired a majority stake in India’s social and digital media agency WATConsult. Terms of the deal have not been disclosed
Marcoms giant Dentsu Aegis Network has acquired Toronto-based digital creative firm SPOKE Agency, which offers a range of services for clients the in the lifestyle, retail and entertainment sectors
Dentsu Aegis Network has reached an agreement in principal to acquire Tempero, the UK-based social media management agency
The London-headquartered mobile agency, which counts eBay and Hotels.com among its clients, will retain its brand and will continue to be headed by co-founder and chief executive James Connelly along with the existing management team
Dentsu Aegis, which is owned by Japanese holding company Dentsu, has struck a deal to acquire search and performance-marketing agency Covario
Dentsu Aegis Network has bought a majority stake in Crimson Room Communications, a South African experiential marketing and promotions agency
