The Future Of Programmatic Media Buying

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems. Are Programmatic & RTB the same? No. RTB (real-time buying) is an online advertising technology that enables publishers to sell unsold inventory through an ad exchange on an impression-by-impression basis, as each impression becomes available on […]

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Publicis acquires Lighthouse Digital (South Africa)

Publicis Groupe today announces the acquisition of Lighthouse Digital, a preeminent digital media agency to be aligned with Starcom MediaVest Group (SMG) in South Africa. Lighthouse is an established leader in the use of advanced social analytics tools and was the first agency in Africa to provide clients with a proprietary real-time reporting dashboard. The […]

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