UK advertising market set for strong growth after strong Q3 2013 (IPA Bellweather)

Reuters 2The number of British companies increasing their marketing and grew at its strongest pace in 13 years in the third quarter, signalling growing optimism about the economy, an industry survey showed on Thursday.

The IPA Bellwether report said a net balance of 12.3 percent of companies registered an increase in budgets in the third quarter, against 7.3 percent in the second quarter, the biggest upward-revision of spending since the survey began at the start of 2000.

The numbers add to recent signs of improving business confidence in Britain and improved macro-economic data. They also chime with comments from the industry, with WPP (WPP.L), the world’s largest advertising agency, having in August slightly raised its 2013 forecast due to rising revenue.

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