Can newspapers do anything to stop the advertising exodus?

In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They […]

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US Newsstand Sales Fell 16% in 2015

2015 saw a 15.8 percent year-over-year decline in the number of magazines sold on North American newsstands, according to data released today by MagNet, corresponding to a 13 percent drop in industry-wide newsstand revenue

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Comic-Con, Lionsgate To Debut VOD Channel

Part entertainment channel, part promotional platform, Comic-Con International and Lionsgate will start up a subscription video on demand channel called Comic-Con HD.
The ad-free service will launch on May 7 as a beta test, leading up to its official start in June, ahead of its big annual Comic-Con International event in San Diego. Comic-Con and Lionsgate did not disclose consumer pricing for the channel

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Facebook launches Canvas for brands

Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant’s in-house ad agency, told a press briefing today that Canvas will give advertisers “more space” and will allow them to create “unique” experiences on mobile

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