Block The Blockers And They’ll Soon Come Back

MediaPost LondonBlog: According to eMarketer’s figures, the one in five who will be blocking ads this year will rise to just over one in four (27%) next year. This means that while one in ten were blocking just over a year ago in 2014, it will be one in four just three years later. Government was spot on to label ad-blocking software a modern-day protection racket. Any tech that blocks ads on sites unless the publisher pays to be whitelisted is very accurately described as a protection racket

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Omnicom posts 3.8% organic growth in Q1

The strength of the U.S. dollar continued to suppress revenue growth at Omnicom Group in the first quarter: revenues worldwide were up just 0.9% to about $3.5 billion. The company said currency fluctuations in the first quarter cost it about $97 million in top line growth. Organic growth, which excludes the impact of currency fluctuations, acquisitions and asset sales, was better — up 3.8% globally and 4.5% in the North America market, which accounts for 61% of the company’s business

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Netflix sets sights on 100m subscribers

Netflix will hit 100m subscribers “some time next year”, according to chief executive Reed Hastings, after the digital home of Daredevil and Orange is the New Black reported its best ever quarter, aided by expansion into 130 new markets

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Bob Hoffman on marketing “Digital Delusions”

Extract from In Publishings coverage of News Works last month written by Ray Snoddy: Bob Hoffman, a contrarian ad blogger and former advertising agency owner in San Francisco, attacked, what he called, the delusions of his industry, some causing considerable damage to traditional media. Hoffman, author of Marketers are from Mars, Consumers are from New […]

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