Bob Hoffman on marketing “Digital Delusions”

Extract from In Publishings coverage of News Works last month written by Ray Snoddy: Bob Hoffman, a contrarian ad blogger and former advertising agency owner in San Francisco, attacked, what he called, the delusions of his industry, some causing considerable damage to traditional media. Hoffman, author of Marketers are from Mars, Consumers are from New […]

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Can newspapers do anything to stop the advertising exodus?

In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They […]

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