Can newspapers do anything to stop the advertising exodus?

In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They […]

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UK Adspend hits six-month high of £9.4bn

Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.

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UK Is The Fastest-Growing ‘Mature’ Ad Market

Advertising spending in measured media in the U.K. is expected to show a 6.3% increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4% global ad investment growth expected for 2014, according to a new forecast by WPP’s GroupM

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UK newspaper ad revenue returns to growth as digital income surges

UK national newspapers are expected to attract £1.42bn in ad spend in 2015, a 1% year-on-year increase, according to a report by the Advertising Association and Warc. UK national newspaper advertising revenue will return to growth next year, only the second annual increase since 2007, as digital income across the industry surges. For the full […]

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