Online advertising has grown rapidly in recent years, with US revenues hitting $59.6bn in 2015, according to eMarketer, compared with the $68.9bn generated by television. However, as online advertising has grown, so have concerns about viewer measurement, fraud and the placement of campaigns on sites that could be harmful to brands.
Total market grows at 7.5% to £20bn in 2015 but national press reports 11% fall to £1.2bn and slowdown in digital ads
In the UK, digital spend grew 16.4 per cent last year to over £8.6 billion, with 78 per cent of this rise accounted for by mobile spend
In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They […]
Ad spend is still the lifeblood of most publishers, even as they grapple with the decision of which form that advertising should take. So it’s no surprise that we’d pay attention to reports like the quarterly bellwethers from the Institute of Practioners in Advertising (IPA), which examines trends in marketing spend over the previous three months
Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.
UK digital display advertising revenues rise 27.5%Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share
Mobile ad spend is expected to increase by 45% this year to £3.26bn in the UK, easily surpassing the £2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer
Media trends watcher Kantar Media says U.S. ad expenditures totaled $38 billion in the second quarter of 2015, 3.9 percent less than was spent in the same period in 2014
The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. The biggest increases in adspend came through digital, with internet advertising rising 15 per cent and mobile adspend climbing 58.9 per cent. For the full story read Brand Republic
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecast, although this is slightly below 2014’s 5.1% due to tough year-on-year comparisons from the Winter Olympics, World Cup, and the U.S. midterm election
According to a forecast by eMarketeer the UK operations of Google and Facebook will make a combined £4.1bn in 2015, a 50.8% share of the total expected to be spent on ads on websites, smartphones, online video and social media next year
Advertising spending in measured media in the U.K. is expected to show a 6.3% increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4% global ad investment growth expected for 2014, according to a new forecast by WPP’s GroupM
Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7% year-on-year to break the £8bn mark, making the UK the first in which more than £1 in every £2 of ad spend will go on digital media
UK national newspapers are expected to attract £1.42bn in ad spend in 2015, a 1% year-on-year increase, according to a report by the Advertising Association and Warc. UK national newspaper advertising revenue will return to growth next year, only the second annual increase since 2007, as digital income across the industry surges. For the full […]
Advertising spend in the UK grew at its fastest rate for three years in the second quarter of this year
Global ad spending will reach $534 billion in 2014 — a 4.5% increase over 2013, according to GroupM’s latest forecast, issued today
