WPP’s Plista buys Oslo-based content analytics group Linkpulse

WPP said on Tuesday that Plista, a provider of data-driven native advertising and part of Xaxis – its global programmatic media company – has acquired Oslo-based real-time content analytics group Linkpulse. Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts. WPP […]

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WPP acquires database marketing agency Conexance in France

Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants

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WPP makes investment in All Def Digital in US

WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]

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STW/WPP: the mammoth merger

The merger of WPP and STW in Australia creates an $850 million business. It dwarfs the nearest competition by a long way and CEO of the newly formed WPP AUNZ, Michael Connaghan, expects it to punch through $1 billion before too long. With more than 90 agencies in the combined business, consolidation is inevitable. Connaghan said as much, speaking to AdNews just hours after the merger was passed by shareholders

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Burson-Marsteller agrees to acquire majority stake in Turkish consultancy Effect PR

NEW YORK, April 20, 2016 /PRNewswire/ — Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has agreed to acquire a majority stake in Turkish communications firm Effect PR. Headquartered inIstanbul, Effect PR has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. Following the acquisition, it will become a full member of the network and be renamed Effect Burson-Marsteller

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WPP acquires healthcare media agency, CMI, in the US

WPP said it has acquired U.S. media agency Communications Media Inc, and plans to use the company as a media investment management hub. WPP said it will integrate the media unit of its health communications experts company Ogilvy CommonHealth Worldwide into the newly acquired CMI, and then plans to use CMI as a media investment hub for GroupH, which is the parent company for WPP’s healthcare specialist companies

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AKQA acquires majority stake in digital agency Potato

WPP announces that its wholly-owned operating company, AKQA, the leading digital services agency, has acquired a majority stake in the holding company of digital agency Potato. Potato specialises in designing and building complex, secure and scalable web applications. Its work sits at the heart of many influential marketing campaigns

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WPP’s Millward Brown has agreed to acquire Analytics Quotient in the US

WPP announces that its operating network Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts insights from data to help clients define their marketing strategies. AQ also builds data visualization tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data

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