Joe Ripp CEO of Time inc claims that “there is so much bad content out there, that quality content (as delivered by the company’s numerous brands), will win through and engage readers.”
Although Immediate Media Co is still a month shy of its four-year birthday, it has made a lot of headway in the marketplace. Bureau said it has shifted its focus from being a publication company to becoming a special interest content and platform company.
City AM is launching a trial from Tuesday that will blur out text of stories on cityam.com for desktop users of Firefox browsers who are detected using ad blocking software
Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.
ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income
The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers.The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months
Issue one, on sale today, is the first of a four-weekly magazine priced at £3.99 and aimed at children aged six to 12. Each issue of the magazine contains epic missions, mega make-its, jokes, comic adventures, Brains’ coolest gadgets and a Thunderbirds Are Go branded gift
RBI’s Farmers Weekly has launched Home Farm, a new 100-page glossy magazine
Solar Sense magazineMake Solar Sense magazine is a new collaboration between Haymarket Network and Haymarket Business Media’s Energy and Environment division
Everyone is aware of the phenomenally successful Transformers brand franchise, says Signature Publishing. This global brand continues to expand, and in 2015 introduced the new Transformers: Robots In Disguise animated series aimed at 4-8 year olds. The animated series is already attracting large audiences on Cartoon Network and there is an extensive toy line also making its way on to retailer’s shelves.
Campaign US Jobs, that launched at the beginning of Advertising Week (September 29 – October 2) allows users to browse by speciality, access relevant career advice and set up personalised job alerts
Gadget is a mass-market monthly tech magazine for geeky parents and their children. It’s a down-to-earth manual for readers who want information about high-tech new products and trends, all covered with the insight, detail and informative graphics that have made Imagine’s How It Works magazine so popular with the same demographic, says Imagine Publishing
UK digital display advertising revenues rise 27.5%Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share
On sale from Friday 16th October, Professional Photography is a luxurious new title designed to appeal to professional and advanced photographers, as well as those who just simply love fine-art photography
The organiser of Oceanology International (OI) has launched a North American edition of the exhibition and conference for the ocean science and marine technology community
In 2012, Farmers Guardian was acquired by Briefing Media, a start-up led by Neil Thackray who has spent almost 30 years managing the highs and lows of publishing and events for some of Europe’s largest B2B companies
Germany’s Axel Springer has banned readers who use adblockers from its Bild tabloid website, stepping up a fadblockers from its Bild tabloid website, stepping up a fight by publishers to stop online advertising revenues being eroded.
The Yorkshire Event Centre (YEC) in Harrogate will host the launch of Hamerville Media Group’s newest show in 2016.
Rather than the online space being perceived as a threat, Morrison believes there exists a distinct opportunity to increase the authority of magazine brands. Magazines that have successfully made transitions into digital include the 170 year-old Building, their editor recently stating that the digital space has allowed them to position their writers as true experts in their respective fields
Adblocking on the company’s iPhone and iPad was enabled within Safari by Apple’s content blocking system – a way for third-party apps to filter what is downloaded and displayed in the mobile browser.Apple’s content-blocking system enables removal of content within mobile Safari only, not within third-party or other Apple apps
