US and European publishers have given support to the idea of Google introducing an ad-blocker to its widely used Chrome internet browser despite fears it would hit their online advertising revenues. Details of the technology group’s plans have not been disclosed but Google has said it held “initial conversations” on the idea with publishers.
Incisive Media has accelerated its ad performance program with the roll-out of anti-ad blocking technology on its asset management brands Investment Week and Professional Adviser
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach might be the most creative one yet. On Wednesday, the newspaper began blanking out, for some users, a percentage of words in articles symbolizing the percentage of the company’s revenue that comes from advertising
KPMG report also finds that 44% of UK adults are planning to block ads within the next six months
MediaPost LondonBlog: According to eMarketer’s figures, the one in five who will be blocking ads this year will rise to just over one in four (27%) next year. This means that while one in ten were blocking just over a year ago in 2014, it will be one in four just three years later. Government was spot on to label ad-blocking software a modern-day protection racket. Any tech that blocks ads on sites unless the publisher pays to be whitelisted is very accurately described as a protection racket
US newspapers including the New York Times, the Washington Post and the Wall Street Journal are raising the alarm over new ad-blocking software that promises to replace publishers’ advertisements with its own and pay readers in bitcoin to view them
Websites including Le Monde, L’Equipe and Le Parisien join initiative explaining to users that apps starve them of the revenue needed to fund journalism
More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB
Publishers with more than 10m blocked ads have to pay 30% of the revenue from previously blocked ads to make it on to whitelist
When Apple said it was going to allow ad blocking on the iPhone version of its web browser last September, it escalated a conflict that had been building in the digital economy for years
An “unethical, immoral, mendacious coven of techie wannabes” — that is how Randall Rothenberg, president of the Interactive Advertising Bureau, describes ad-blocking companies
The problem our industry faces with ad tech is a lot like the issue with gun control. Guns are great tools. They are very useful if you want to shoot a deer or protect your home. But with almost no regulations — and a whole lot of bad guys out there who would ignore them even if they existed — we wind up with a situation where guns are everywhere, from the hands of the ultra-responsible to the dangerously sloppy to the outright criminal.
This is just like the Wild West landscape of advertising technology — and while nobody dies, the consequences to the ad industry have been undeniably egregious.
The Adblock Plus revenue model has long been a contentious one. Adblock Plus charges some companies to appear on its “Acceptable Ads” list — a white list that allows some un-interruptive ads to be served to its users. Confirming a Financial Times article published earlier this year, large entities — which it qualifies as those […]
Freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income
The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi’s chief strategy officer Richard Huntington
German publisher Axel Springer, which recently acquired Business Insider and took a stake in Thrillist Media Group, is taking its fight against online ad blocking to the legal arena with a new lawsuit in Germany. It seeks to block the promotion and distribution of a mobile ad-blocking app
Germany’s Axel Springer has banned readers who use adblockers from its Bild tabloid website, stepping up a fadblockers from its Bild tabloid website, stepping up a fight by publishers to stop online advertising revenues being eroded.
Adblocking on the company’s iPhone and iPad was enabled within Safari by Apple’s content blocking system – a way for third-party apps to filter what is downloaded and displayed in the mobile browser.Apple’s content-blocking system enables removal of content within mobile Safari only, not within third-party or other Apple apps
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday.
There is nothing so inspiring as a person triumphing over disaster — the narrative of many books and films. So the sight of Henry Blodget, the former Wall Street analyst who was disgraced in the 1990s dotcom bubble, selling Business Insider, the news site he founded in 2007, at a valuation of $390m is heartwarming
