Publicis Groupe acquires ETO

Publicis Groupe announced today the acquisition of ETO, a leading agency in CRM based in Lille and
Paris. This move allows Publicis Worldwide to advance its offerings in the field of CRM and datamining

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Neustar has acquired Aggregate Knowledge (USA)

Neustar has acquired Aggregate Knowledge, a cloud-based cross channel campaign and audience analytics provider enabling brands and agencies to aggregate and analyze data from multiple sources to provide actionable insights to optimize media planning & buying in real-time for $119m

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