Consumers’ willingness to pay for digital content is in danger of being held back by their rising spending on internet access
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Consumers’ willingness to pay for digital content is in danger of being held back by their rising spending on internet access
Twitter’s first-quarter revenues have leapt 119% to $250m (£149m), but the network’s user growth came below analysts expectations, causing its share price to fall overnight
Twitter’s first-quarter revenues have leapt 119% to $250m (£149m), but the network’s user growth came below analysts expectations, causing its share price to fall overnight
The future of publishing is entering a new golden era that will make publishing available to more people
Social network expected to make more than £180m by the end of 2015, according to eMarketer report
According to the Adfonic Q3 2013 Global AdMetrics Report, tablets have doubled their share of mobile ad impressions over the past year
According to research conducted by Forrester Consulting (USA), B2B companies are finding it much easier to build customer loyalty with online-only customers than with offline-only customers
a leading technology consultant has seen the future of how online ads will be bought and sold, and the crystal ball revealed a programmatic world to him
The number of publishers becoming insolvent has jumped 42% over the last year. 98 publishers went bust in the last year,* up from 69 the year before, according to research by Wilkins Kennedy, the Top-25 accountancy firm
The media and entertainment (M&E) industry outperformed several cross-industry stock market indices in terms of profitability since 2009
The media and entertainment (M&E) industry outperformed several cross-industry stock market indices in terms of profitability since 2009
Although newspapers and magazines display ad spend continued to decline, internet display ad spend was up 26.6% and TV ahead 4.2% year on year in H1 2013
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model
Riding dual revolutions in mobile and video technology, Internet ad revenues soared to a record $20.1 billion during the first half of 2013
The Financial Times is to institute path-breaking changes to the production of its printed newspaper that appear to be the penultimate step towards becoming a digital-only publication
Jon Lund fears that the app-based tablet approach to magazines leads straight to oblivion, at least for individual magazine titles
Britons spend one in 12 waking minutes online, pushing ad spend to record high. Companies boost internet, smartphone and tablet advertising by 17.5% year on year to £3bn in the first half of the year.
Grazia readers can now shop as they read with the launch of the magazine brand’s new e-commerce driven iPhone app
ComScore and UK Online Measurement (UKOM) have revealed 12.8m people went online via tablets in the UK this July, ahead of the unveiling of their first wave of tablet data to the market next week.
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. In 2014, digital ads will account for 24.4% of all global ad spend.